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I blame it on Aerobics Oz Style. I think I was about 15 when I started. At 6.30 or 7am (whatever time it aired on Channel Ten in the mid-nineties) I would get up and try to start the day right, by exercising before school. It was my first attempt at a ‘morning routine.’ I’d […]
I have a love/hate relationship with a lot of ‘entrepreneurial literature’. Or really any entrepreneurial content. It’s usually written by entrepreneurs for entrepreneurs. It’s usually aimed at getting you fired up and motivated about having your own business and making it wildly successful. That’s all fabulous. I drink it up. Until they start to talk […]
In 1984 Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof […]
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