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What’s the secret? Hint: the answer is in the title. I wonder how often you have been in an audience where you and the entire group around you felt a spontaneous need to stand and enthusiastically applaud a presentation you just heard. How often does this happen? And how often have you been the one […]
Your calendar is filling up, your inbox is filling up, your to do list is growing and so is your heart rate. When the pressure builds at work, the default response for many of us is to think, “I’ll just have to take some of this home with me.” We take that pressure and put […]
In 1984 Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof […]
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