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Unless… There were only eleven of us. Huddled in an anonymous room located in the depths of the vast and winding labyrinth that is the Marina Bay Sands convention centre in Singapore. Eleven people in the centre of an oddly large room. Hunched over. Examining a graph projected on a screen. At this moment in […]
Is it possible that your ability to influence others, get your dream job, get promoted, make sales and inspire others could all hinge on how often and broadly you smile? What if your propensity for smiling also dictated how long and fulfilling your marriage would be? Or how long your life was? Surely not! Well, […]
In 1984 Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof […]
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