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In 1984 Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof […]
Unless… There were only eleven of us. Huddled in an anonymous room located in the depths of the vast and winding labyrinth that is the Marina Bay Sands convention centre in Singapore. Eleven people in the centre of an oddly large room. Hunched over. Examining a graph projected on a screen. At this moment in […]
In the last week, working from home has shifted overnight from being a ‘sometimes food’ to an ‘everyday food,’ many industries have been changed unrecognisably and indefinitely and the rest of us have developed an obsession with grocery shopping and budgeting. While we are moving through the 7 Stages of Grieving our ‘Old Normal’ life […]
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